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A mojo is a lucky charm, a flannel bag filled with herbs and other objects of power used in the African-American hoodoo practice. It is analagous to the Native American medicine bag. "The word is likely "related to the West African word mojuba, meaning a prayer of praise and homage." It is, "a spell you can carry." (Source: luckymojo.com) Like the Hoodoo men of old, MojoTools Interactive creates spells with words and images and computer code and electrons that you can carry to conjure business.I just went on the new website.. great jobl