A mojo is a lucky charm, a flannel bag filled with herbs and other objects of power used in the African-American hoodoo practice.  It is analagous to the Native American medicine bag.  "The word is likely "related to the West African word mojuba, meaning a prayer of praise and homage." It is, "a spell you can carry." (Source: luckymojo.com) Like the Hoodoo men of old, MojoTools Interactive creates spells with words and images and computer code and electrons that you can carry to conjure business.