Boston Magazine named Jerry Nissenbaum one of Boston's best divorce lawyers. The celebrated family law and divorce attorney is mostly known for his big money, high profile cases. But his firm also handles similar matters for the rest of us.  Nissenbaum's firm had recently added a new associate and wanted to communicate to the public that his firm was accepting a more diverse clientelle.

After several meetings between MojoTools Interactive Principal and Nissenbaum, a plan was developed to create a highly optimized web site to capture Internet users googling for common family law and divorce lawyer terms as well as the phrase "Boston's best divorce lawyer."

Instead of using SEO tricks, we focused on content useful for people in need of a family law lawyer's services.  MojoTools Interactive accomplished Nissenbaum's goals.  MojoTools Interactive consulted with Nissenbaum Law on every phase of the web site roll out from initial concept, to hosting, to writing and editing content.