Spiers Harmonicas
Joe Spiers has emerged as one of the pre-eminent diatonic harmonica customizers and technicians in the world. We got connected just as he was putting the finishing touches on his revolutionary processes that have led to the creation of some of the best harmonicas. His instruments are in high demand throughout the world.
His goals were to support his business interests. He demaded a web site that equaled his famed products with his attention to detail.
MojoTools Web Interactive worked closely with Joe to create a look and feel that matched his sensibilities. We assisted in writing copy, creating his logo and doing his product photography.
And it was with spiersharmonics.com that HarpCoop was created. HarpCoop is an industry wide marketing cooperative in which harmoncia vendors share access to their customers to each other on the belief that the healthier each individual business, the healthier the industry.

A mojo is a lucky charm, a flannel bag filled with herbs and other objects of power used in the African-American 

