The National Board of Trial Advocacy, like many membership organizations, were faced with the never ending challenge of keeping up with expenses while holding the line on dues and fees.  The tried and true method was running in place on the treadmill of pursuing new members just ot keep up.

Utilizing our expertise as web applicaiton developers and marketeers, we helped the NBTA raise funds without raising dues or pursuing new members by developing an on-line directory applicaiton that enabled the NBTA to charge additional fees for enhanced directory listings and then helping them market the program to their members.

Even though this was an internal campaign, we treated this challenge like a full marketing initiative and used an Ad Server to track impressions and click throughs.

This program is a wonderful demonstration of the sort of win-win marketing implemented by MojoTools Interactive Media and Marketing.  All the stake holders benefited.

Consumers found attorneys that more closely satisfied their needs, Member-Attornies got better qualified leads, and the NBTA saw increases in its revenue without having to spend money prospecting for new members.