The National Board of Trial Advocay expanded their program to include a new certification. The challenge was to get out the word quickly and to appeal to three target audiences: existing members who qualified for the new certification, new applicants, and consumers.

MojoTools worked with staff to craft a multipronged marketing effort that included  traditional direct mail marketing, grass roots efforts, trade shows, and a web based component.

For the web based piece, we delivered featured rotating banner ads on the home page. The campaign was crafted to leverage the high volume of traffic on the web site, the company's identity, and to appeal to a broad audience by depicting the full rainbow of humanity.

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