Harmonica Industry Marketing, Advertising, and Networking Cooperative is an Internet-based marketing, advertising, and networking initiative sponsored by MojoTools Interactive Media and Marketing to help independent harmonica gear craftsmen, retailers, teachers, and related vendors reach the greatest possible market.

Very talented harmonica customizers, gear innovators, and retailers follow their dreams and develop amazing products that fail to reach enough of their market to sustain their business.

Dreams aren't enough. Individually each vendor has a relatively small client base and a relatively small number of visitors to their web sites. Cooperating on marketing, advertising, and networking will help create a healthier market place over all.

HarpCoop vendors leverage each other's clients and extend their reach to the entire harmonica market. Initially HarpCoop  currently focuses on connecting the diaspora of independent vendors by using a banner advertisment sharing campaign.

The Banners

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