If you sent a questionnaire to your site’s existing clients, customers or subscribers how would they respond? If existing clients or customers don’t know about your products or services or your new initiatives until they take action by initiating a repeat visit to your site, how effective is your presence on the web?

How can you ensure customer loyalty and satisfaction if you’re not in regular touch with the people who buy your products and services via the web?

How can you know which new products or services they may be interested in if you’re not asking them?

The Power & Ease of a Newsletter

A newsletter is an easy, cost-effective and smart way to keep in touch with your customers and site visitors. Whether you deliver it through email, a blog post, or a printed document, regular communication with your customers can help to:

• Improve customer service
• Increase traffic to your site
• Increase lead generation and sales
• Improve your site’s ranking in search engines

Email newsletters can be designed with promotional offers and advertising built in to link back to your site. Surveys can be designed to allow you to tailor your product offerings and customer service options to your unique audience. Blog posts, when linked to, can improve your SEO position.

Print or Electronic Newsletters? Why not both?

If you have a traditional brick and mortar business that dovetails with your website, print versions of email newsletters can be distributed to store customers. MojoTools Interactive can help you develop an email marketing campaign to meet your specific needs. We will work with you to make sure your content is current, your offer is valued (and not reported as spam), and your results are measurable.

Contact us today to get started.