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HarpCoop is an Internet-based marketing, advertising, and networking initiative sponsored by MojoTools Web Design to help independent harmonica gear craftsmen, retailers, teachers, and related vendors reach the greatest possible market.
"Very talented harmonica customizers, gear innovators, and retailers follow their dreams and develop amazing products that fail to reach enough of their market to sustain their business," said Bob Cohen
"Dreams aren't enough. Individually each vendor has a relatively small client base and a relatively small number of visitors to their web sites. Cooperating on marketing, advertising, and networking will help create a healthier market place over all."
By joining HarpCoop, vendors will be able to leverage each other's clients and come closer to reaching the entire harmonica market. Initially HarpCoop will focus on connecting the diaspora of independent vendors by using a banner advertisment sharing campaign.
In Practice
Take a look at harp builder Joe Spiers's web site. This page has the usual links to "friends" on the left. On the right are the banner ads. They are placed there with the MojoTools ad server, which is a set of programs designed to deliver and track banner ads on web sites. Hit the refresh button in your browser a few times and you'll see that the banners change.
Look above. You can also see the same ads the MojoTools Web Design web site.
An Invitation
MojoTools invites vendors, retailers, gear innovators, teachers, and any harmoncia related business to join.
The Requirements
To be involved, vendors will either provide or commission a 350 x 100 px banner advertisement (MojoTools offers assistance for free), agree to add the code necessary to deliver the ads on their web site, and conduct their businesses ethically.
You can put the banners anywhere on your site that you want.
The Code
The code is just a bit of javascript that needs to be placed on any web page. All it does is calls the MojoTools ad server and places the banners in your web page. Download the Code
Down The Road
Phase Two will be the creation of a database of harmoncia vendors which can be delivered on HarpCoop members' web sites in the form of a Yahoo-like directory.
Phase Three will look into deep networking and finding as many ways as possible to use the Internet to promote the harmonica industry.
A Challenge
The risk is low (the service is free for now). The potential high. Just do it. You come out ahead if you get even one customer from this.
Contact MojoTools Web Design for details on how to join the HarpCoop and include banners ads on your web site.
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