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Bob Cohen, Principal
First: A Tale About fUnKy "Hello," purrs a husky falsetto with a just of hint an English accent. "fUunKy - Cool-Ass - Web Design. How may I direct your call?" "Yes. I'd like to speak with Mr. Funky regarding a web site redesign," replied the caller. "May I say who's calling?" The caller gives her name. "One moment please. Let me see if Mr. Funky is available." The line goes quiet followed by a brief pause. "I'm sorry he's in a meeting. Mr. Cool-Ass can take your call. He's one of our named partners. Okay. Fine. Let me put you on hold." "Hello." The new, decidedly masculine, voice declares, "How can I help you?" The caller begins to formulate a response, while at the same time is piqued by the resemblance between the receptionist and the Partner's voices. "I run a successful Hair Salon with several locations and need to update our web site. My cousin Louie did it a few years ago but I'm thinking it might be time to update the look. . . ." A few phone calls later, fUunKy - Cool-Ass - Web Design got the job. Unlike the design firm's name, though, the results were neither funky nor cool. And when the salon owner expressed her concerns, Mr. Funky promised to look into it, which never happened. He'd already moved on to the next job. Hire MojoTools Web Design and this will not happen to you. |
| And Now the MojoTools Story
Still here? Good. My name is Bob Cohen. I design and produce web sites and have been doing it since 1995. Before that, I was a freelance writer and wrote about adventure sports like rock climbing and skydiving, travel and music for, among others, The Boston Globe, Rolling Stone, Backpacker Magazine, and Boston Magazine. Before that, I was a technical writer. And in my youth, I was a Ph.D. student in Literature and an insufferable intellectual. (Don't worry, I've long since gotten over myself.) |
| In 1995 my wife and I started our family. She had the high-powered job with health insurance, vacation time, sick days, and a retirement plan. I had a rewarding career that paid .25 a word. We wanted children. Well, you guessed right: I stayed home. |
| 1995 seemed like a year of destiny. We moved from Boston's historic North End and embraced La Vida Suburbs in the not so historic country town of Wrentham. The first of our two children was born.
The Internet reached the attention of the mass media and the general public. I was intellectually smitten with computers and technology, so began a love affair. Changing gears made complete sense. It was as if the world finally caught up with my seemingly disparate interests. Web design provided a locus for seemingly unrelated skills and interests (writing, organizing information, photography, and computers) which I'd acquired over the years. They all fit within a single endeavor--and one that actually paid enough to give me sufficient time to care for my family. |
| My kids are turning out great. My wife is thriving in her job. But there are always trade-offs. Mine was the size of my portfolio. |
| Professional development, never suffered. Though primarily self-taught, I've had the opportunity to practice and perfect my skills by reading, doing, attending web development conferences, taking visual arts courses at the Rhode Island School of Design, and working with a few wonderful clients. |
| We have grown together over the years—they getting progressively more sophisticated web sites and I learning and perfecting new skills.
Now that my kids are both in school full time, I have time to actively grow my business. I'm very determined to take MojoTools Web Design into the stratosphere and beyond. |
| Where did MojoTools come from? That's another story. Here's a hint: It involves my other, and previously unmentioned, passion for playing blues harmonica and singing |
| So c'mon. Get your Mojo working.. |